A few years ago, we saw Star Plus launch a light-hearted family entertainment show, 'Sasural Genda Phool', which was a remake of a Bengali serial by the name 'Ogo Bodhu Sundori'. There are many examples of Hindi shows that have travelled to regional markets, including Colors' 'Bhagyavidhata', Zee TV's 'Jhansi Ki Raani', Star Plus' 'Mahabharat', Sony Entertainment Television's 'Adaalat' and 'Ladies Special', but, this time around, Zee TV is attempting something that has never been experimented in the genre before.
Zee TV is borrowing two shows from its sister channel Zee Marathi and dubbing them in Hindi to air it on the national platform.
The channel is opening the pre-evening primetime slots for the shows. Starting May 4, 'Mohe Piya Milenge' is scheduled at 5 PM, while 'Mile Sur Mera Tumhara' is scheduled to air at 5.30 PM, from Monday to Friday.
About this experiment, Pradeep Hejmadi, business head, Zee TV, says, "There is no pecking order for ideas and stories. It's archaic to think that only Hindi can come up with world-chattering ideas. When we were generally looking at ideas, we realised that in Zee Marathi there were some really good stories, and when we tested a few of the stories in other markets, they were quite nice. So, we evaluated whether we should completely re-create or dub. When we dubbed the shows, they were well-received and people loved it that way."
About the shows:
'Mohe Piya Milenge' is the story of Meghana, a simple girl with an even simpler life and expectations, comes from a modest nuclear family. Her parents are of the ideology that after finishing her education, the next best thing to happen to her is marriage. She also harbours a dream of finding her Mr. Right and spending her life with him. Aditya Desai is a mature and understanding man. He has been brought up in a cultured, close-knit family and lives by the values that he was been brought up with. Fate brings Meghana alongside Aditya and they together set out on the journey of life as husband and wife.
Meanwhile, 'Mile Sur Mera Tumhara' is a show that follows the lives of two young lawyers, Om and Isha, who fall in love with each other.