Zindagi opens afternoon band with new shows

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | May 01, 2015
Titled 'Fursat Ke Pal', the afternoon band will have three half-hour shows - 'Nirmala Spice World', 'Simply Beautiful' and 'Sasuraal Ki Galli'.

Zindagi, the premium Hindi GEC from ZEEL, has extended its programming to start an afternoon band titled 'Fursat Ke Pal' from 1 PM to 2.30 PM.

The objective is to strengthen the time band and hence the viewership of the channel.

Fursat Ke Pal

Priyanka Datta

Starting May 4, the channel will air 'Nirmala Spice World' at 1 PM, 'Simply Beautiful' at 1.30 PM and 'Sasuraal Ki Galli' at 2 PM, every Monday to Saturday.

Commenting on the launches, Priyanka Datta, business head, Zindagi, says, "Zindagi is known for presenting clutter-breaking shows so that viewers experience differentiated content. With 'Fursat Ke Pal', we extend our original programming to the afternoon band. Aimed at enhancing their viewing experience, these shows have exciting, entertaining and informative do-it-yourself content. The line-up will surely provide a respite from routine chores to ensure that afternoons are more entertaining and enriching than before."

About the shows:

Hosted by Nirmala Narine, 'Nirmala's Spice World' is a culinary adventure that will take viewers into a world of spices from around the globe. Every afternoon, she will reveal ancient secrets of spices that, for generations, have transformed plain dishes into flavourful experiences.

'Simply Beautiful' will share natural beauty tips with viewers to help them feel and look their best, naturally. Roni Proter explores simple, do-it-yourself healthy alternatives in the world of beauty, fashion and fitness.

'Sasural ki Galli', the new fiction series encapsulates the journey of self-discovery of a young girl Meenu that leads her to realise the true value of love and relationships. In finding appreciation for the ties that exist, it explores the intricacies in building a sacred life-long relationship in one's marriage with love and mutual understanding.

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