Sony LIV, Multi Screen Media's (MSM) digital video entertainment brand, will premiere Sony TV's new mythological series 'Sankat Mochan Mahabali Hanumaan' today at 12 noon. The show will be launched on the channel at 8 PM.
Sony LIV is aimed at providing entertainment on-the-go for young India and this new step further reinstates its brand promise.
Uday Sodhi, EVP and digital head, Sony Entertainment Television, says, "The show offers a perfect blend of untold and popular mythology around Lord Hanumaan in a never-seen-before format, state-of-the-art special effects, immersive visuals and stellar acts and performances. The show will present the tale of the mightiest God from his childhood, in a whole new way."
Gaurav Seth, senior vice president - marketing, Sony Entertainment Television, says, "Our marketing innovations and promos have already created a lot of buzz for the show. Besides the web premiere, the show has also seen some unique digital innovations like live streaming of the Grand Press Conference held at Kingdom of Dreams, and an auction of Mahabali Hanumaan's Gada! Looking at the excitement over the internet & social media, we have decided to bring forward the launch and give netizens an exclusive preview of our most awaited show."