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Sony to air 'Sankat Mochan Mahabali Hanumaan' on digital first

By afaqs! news bureau , afaqs!, New Delhi | In Digital | May 04, 2015
The show will premiere on the Sony LIV mobile app, before its telecast on television.

Sony LIV, Multi Screen Media's (MSM) digital video entertainment brand, will premiere Sony TV's new mythological series 'Sankat Mochan Mahabali Hanumaan' today at 12 noon. The show will be launched on the channel at 8 PM.

Uday Sodhi

Gaurav Seth

The series will present the tale of the mightiest God - Hanumaan, from the perspective of Lord Krishna. Born to God Kesari and Anjani Devi, Hanumaan is considered to be the greatest devotee ever born on earth. The show will take viewers on a mesmerising journey of his beautiful and eventful life, right from his childhood, being a devotee of Lord Ram to being the vanquisher of all evil. With advanced VFX, the show promises a never-seen-before visual experience.

Sony LIV is aimed at providing entertainment on-the-go for young India and this new step further reinstates its brand promise.

Uday Sodhi, EVP and digital head, Sony Entertainment Television, says, "The show offers a perfect blend of untold and popular mythology around Lord Hanumaan in a never-seen-before format, state-of-the-art special effects, immersive visuals and stellar acts and performances. The show will present the tale of the mightiest God from his childhood, in a whole new way."

Gaurav Seth, senior vice president - marketing, Sony Entertainment Television, says, "Our marketing innovations and promos have already created a lot of buzz for the show. Besides the web premiere, the show has also seen some unique digital innovations like live streaming of the Grand Press Conference held at Kingdom of Dreams, and an auction of Mahabali Hanumaan's Gada! Looking at the excitement over the internet & social media, we have decided to bring forward the launch and give netizens an exclusive preview of our most awaited show."

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