Whenever an interesting billboard catches our attention, we marvel and applaud the genius behind the idea. We also often drive past a group of men trying to mount these out-of-home (OOH) ads onto hoardings. They play an important role in the larger scheme of things - for helping a new brand to launch or an existing one to grab greater share eyeballs - but aren't lauded for their work.
Along with the campaign, the agency distributed a safety kit among mounters that contained a helmet, gloves and first-aid that comes in handy while they are at work.
Labour Day is an annual holiday to celebrate the achievements of workers. It has its origins in the labour union movement, specifically the eight-hour day movement, which advocated eight hours for work, eight hours for recreation and eight hours for rest. For many countries, Labour Day is synonymous with, or linked with, International Workers' Day, which occurs on May 1. Different countries celebrate Labour Day on different dates, often one with special significance for the labour movement in that country.
Kinetic, a WPP-owned company, is a global leader in planning and buying out-of-home media. It provides expertise through its complementary service divisions including Aureus, Aviator, Kinetic Active, Kinetic Futures, Meta, Zone and Hi Rezz. It employs over 900 professionals across 38 offices worldwide.