Zee TV opens Facebook voting for 'DID Super Moms'

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | May 05, 2015
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The viewer needs to update his/her Facebook status as #supermoms followed by the contestant code in order to vote.

Zee TV has introduced Facebook voting for the viewers of dance reality show 'DID Super Moms'.

DID Super Moms

Sorbojeet Chatterjee

According to the channel, viewers can register their votes for their favourite Super Moms by updating their Facebook status as #supermoms followed by the contestant code. People can also vote through SMS and on the official Zee TV website.

Voting for a contestant through SMS has always been a trend. However, it may be recalled that, in the past, Zee encouraged voting through a missed call, allowing viewers to vote for free. The channel went one step further in 2013 and gratified viewers for voting through Freecharge for every vote.

Sorbojeet Chatterjee, marketing head, Zee TV, says, "The beauty of this initiative lies in its simplicity. We've taken the biggest social media platform - Facebook, that helps us make our voting mechanism easily accessible to viewers across various demographics, age groups, geographies and across multiple devices."

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