Reliance Broadcast Network's 92.7 BIG FM has announced the launch of a comedy show titled 'BIG Garmi Ki Chhutti' which will feature popular comedians Krushna, Sugandha and Saloni. Krushna and Sugandha Mishra will be heard every day between 6 PM and 7 PM, across the Hindi speaking markets.
The network will also make use of its reach across the country to promote a special social message, 'Pani Bachao Life Banao', where it will encourage participation from children to drive the crusade. Saloni will lead this campaign, encouraging children across the country to goad their elders to conserve water. Saloni and the children will use humour to create awareness about water wastage and ways to stop it, while volunteering to fix leaking taps and pipes as they move around the city with a plumber and a mission to save water.
Speaking about the content, Ashwin Padmanabhan, executive vice president & business head, Reliance Broadcast Network, says, "'BIG Garmi Ki Chhutti' takes the route of beating the heat through humour, and we have roped in the best in the business to ensure our listeners let go of their stress every day with us. BIG FM has been driving the 'Paani Bachao' campaign successfully over the past four years; this year we have made our kids the brand ambassadors for the campaign to conserve our planet's most precious resource - water."
Paritosh Painter, national creative director, Reliance Broadcast Network, adds, "Summer is the time to go out and have fun, but the heat is unbearable. To make it enjoyable, we have brought together some popular artistes to provide our listeners with comic relief. We are also keeping the audience engaged through contests and summer tips on clothing, skin care etc. This will expand our target base to men, women and children, who like comedy and fun, tips on skin care and more."
About his association with the show, Krushna comments, "Fun and humour is an essential part of any summer vacation, and the campaign allows me to entertain listeners and keep the mood light and happy." Comedian, singer and television presenter Sugandha Mishra, says, "BIG FM's summer campaign is a fun and innovative offering that involves components of laughter, masti and keeping it cool in this hot weather."
Reliance Broadcast Network is a media and entertainment company with interests in radio, television and television production. The company houses Big FM with 45 stations; Big Magic, a comedy channel; Big Magic Ganga, a regional channel in Bihar and Jharkhand; Big Magic International, a channel targetted at the Indian diaspora in the US and Canada; Big Thrill, action entertainment channel and Big Productions, the television content production division.