Registrations opened on May 8 for MELT 2015, a two-day advertising, marketing and media festival, launched by Kyoorius, in close partnership with Zee Entertainment Enterprises, GroupM and D&AD, along with a host of partners.
The festival will take place on May 21 and 22, at Nehru Centre and Dome Entertainment at National Sports Club of India (NSCI) in Mumbai. Over 30 events, ranging from conferences, seminars, workshops, showcases and installations will take place simultaneously on both days. It will have sessions curated for different interests, skill sets and audiences.
While registering for MELT 2015 on the website, participants can also sign up for individual events which can be bookmarked and an itinerary created for each day. The festival will culminate with the 2015 Kyoorius Advertising & Digital Awards night at Dome. Winners of the Blue Elephants will be announced in the presence of an audience of people from agencies, corporates and aspiring creatives.
Kyoorius, an initiative of Transasia Fine Papers, is a not-for-profit organisation that celebrates all aspects of creative communication and marketing. It seeks to provide a platform to empower and sustain the creative industry in India. Surpluses go to educational programmes created for students and professionals.
Zee Entertainment Enterprises is a television, media and entertainment company, which claims to entertain over 730 million viewers across 169 countries. ZEEL's well-known brands include Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports, Ten Cricket, Ten Action+, Zee Cafe, Zee Studio, Zee Trendz, Zee Khana Khazana, Zee Salaam, Zee Jagran, Zing, ETC Music and ETC Punjabi. The company also has offerings in the regional language domain with channels such as Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada and Zee Talkies.
GroupM is a global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, MEC, MediaCom, Motivator and Maxus.
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. As a non-profit, all of D&AD's surpluses go into programmes that inspire the next generation of creative talent and stimulate the creative industry to work towards a fairer and more sustainable future.First Published : May 12, 2015