9 per cent growth in number of brands advertising on IPL in 4th week: TAM

TAM, the television audience measurement agency, has shared the latest report on advertising during the Indian Premier League (IPL 8).

It has released the top advertising categories and brands in terms of ad volumes from the ongoing eighth edition of the T20 tournament. As per TAM data, a 9 per cent growth in count of brands in the fourth week of IPL 8 was seen as compared to its previous week (i.e. 74 brands in week 3 and 81 brands in week 4).

For the 34 matches held till May 2, 2015, in terms of ad volumes, Internet Services - B2C and Online Shopping was the category that contributed 28 per cent of the overall advertising. Cellular Phone Services (10 per cent), Cellular Phones - Smartphones (9 per cent), Two-Wheelers (7 per cent) and Aerated Soft Drinks (7 per cent) comprised the other top five categories that occupied most of the ad inventories.

Based on percentage share of ad volumes, Vodafone topped the chart with 8 per cent share, followed by Amazon.in (7 per cent), Paytm.com (5 per cent), Snapdeal.com (5 per cent) and Intex Aqua Speed (4 per cent).

Please note: The report is based on Pure Advertising duration i.e. it excludes Program Promotion ads, Franchisee ad, ads by Cricket Board (BCCI) and official broadcaster (Sony Entertainment) and counts only Live matches.