DishTV, one of Asia's DTH service providers, has launched Anandam Active at the Art of Living headquarters in Bengaluru. The service will showcase the teachings of spiritual guru Sri Sri Ravi Shankar.
Anandam Active will have a blend of spirituality, health, culture, social concerns, mythology, science, and education. This service will also have capsules of Ravi Shankar's teachings at regular intervals. It will be available to DishTV subscribers for a monthly subscription fee of Rs. 59, across cities, semi-urban and rural areas of India.
"We are delighted to be partners in this noble initiative. It has been our constant endeavour to make television viewing a wholesome experience for the entire family. We have always believed in offering unique content to our subscribers. With the launch of Anandam Active, we are continuing with our legacy of offering another unique service for our consumers who are spirituality inclined and will have this great opportunity to enjoy Sri Sri's teachings in the close comfort of their homes," adds Salil Kapoor, chief operating officer, DishTV
Talking about the initiative, Ajay Kumar, chief executive officer, Amazing India Television (content provider for Anandam Active), shares, "Anandam Active has been launched on the auspicious occasion of Guru Ji's birthday. The key message of Art of Living is to celebrate life and spread happiness. Anandam Active echoes the same mission and hopes to achieve a positive behavioural change within the masses who will consume this content. Sri Sri's teachings on Anandam Active will remove the hindrance of the physical distances with the people at large and will enable us to interact with a much larger audience to share our thoughts and ideology. We firmly believe that DishTV, Asia's largest direct-to-home entertainment company, shall prove to be a priceless partner in this endeavour."
DishTV is part of media conglomerate Zee Group and claims to have more than 470 channels & services including 23 audio channels and over 40 HD channels & services.