Creative Showcase: Of dreams and passions
Ford Figo Aspire's new campaign 'What Drives You' has been conceived keeping in mind Ford's philosophy of 'real people, real experiences'. Actor Farhan Akhtar, as a youth icon, states the youth's belief in the power to do something different and bring a change for the better. This experiential consumer campaign focusses on the dreams and passions which are seen in the generation of today. The campaign states that these are the same values that Ford Figo Aspire aims to associate itself with. In the end, the ad invites viewers to its website www.whatdrivesyou.in.