IFIM Institution urges students to 'Get Ahead'

By afaqs! news bureau , afaqs!, New Delhi | In OOH News | May 19, 2015
The campaign was executed by Times OOH using dynamic creative formats across various locations in Mumbai and Bengaluru.

Life after school is a mix of excitement and nervousness. During this transition, deciding on which route to take for your higher education can be a daunting task. With a plethora of options available these days, youngsters are definitely spoilt for choice, both in terms of the course as well as the college selection. Helping such students overcome the confusion, IFIM Institution, a Bengaluru-based business school, recently launched a campaign titled 'Get Ahead', aimed at bringing more students from various cities to Bengaluru for pursuing higher education.

Created and conceived by Times OOH, the campaign made use of 99 HD digital screens, 55-inches-wide, in Andheri, Ghatkopar and Western Express Highway (WEH), the major stations of Mumbai Metro which receive maximum traffic. Also, the agency put up large-format media displays in Bengaluru, including head on site, hoarding at the International Tech Park (3250 sq. ft.) and a gantry (504 sq. ft) at Whitefield, to make a lasting impact on commuters' minds.

"Traditional out-of-home media formats have been critical for us, since this medium can be used effectively to reach the desired target audiences and create complete brand awareness. Times OOH's strategic outdoor solutions enabled us create awareness and reach the target audiences efficiently," says, Surekha Shetty, director, Admissions, IFIM Institution.

To put it in perspective, IFIM Business School has a judicious mix of industry relevant curriculum, innovative pedagogy, including Personality Enhancement Program, Industry Internship Program, Finance Lab, Business Analytics Lab and Sustainability Centre, among others. The college offers post-graduate courses in management including PGDM, PGDM (Finance), E-PGDM for entrepreneurs, Ph.D in Management and Management Development Programs.

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