The Association of Indian Magazines (AIM) has won a Silver at the FIPP Insight Awards, held in Amsterdam. AIM is the apex body of magazine publishers in India, aimed at establishing understanding and unity among magazine publishers in the country.
The FIPP Insight Awards recognise research studies that promote the use of magazine media as an advertising medium, worldwide. AIM was awarded for its media insight excellence and for its entry - 'Engagement Index :Magazines 2 X'.
The other award winners include Condé Nast, Immediate Media, Axel Springer, the national magazine media associations of Germany and Spain, and Belgian media agency Space.
Speaking on the occasion, FIPP's president and CEO, Chris Llewellyn, says, "In a world of big data and ever more granular metrics, making the case for the effectiveness of advertising in magazine media has never been more demanding. The challenge to magazine media researchers and national magazine media associations is to come up with solutions that cut through the complexity and deliver insightful conclusions. FIPP's Insight Awards are designed to recognise such outstanding work which we believe will benefit magazine media groups everywhere."
Guy Consterdine, FIPP's insight consultant, adds, "The FIPP Insight Awards, now in its sixth year, has proved an excellent showcase for some of the best research on magazine media worldwide. We are also seeing evidence that, studies published in previous FIPP Insight Awards have inspired and influenced new projects ,conducted in other countries."
The Awards were introduced in 2010 and have become an annual event.