Pixel Party creates visual packaging for Association for International Broadcasting

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | May 27, 2015
The new visual packaging was created using commercial CG imaging, animation and VFX.

Indian motion design studio Pixel Party has worked on the rebranding of Association for International Broadcasting (AIB), by creating a new visual packaging. Communication created by Pixel Party will be used in AIB, the International Media Excellence Awards run by AIB and online. The said communication was created using commercial CG imaging, animation and VFX.

Kalpit Dwivedi

Simon Spanswick

Vikas Khanchandani

AIB has been rewarding the best in factual TV, radio and online broadcasting programmes for a decade and attracts entries from all across the world. It has become the staple event in the diaries of broadcasters globally. Media houses like Al Jazeera, BBC, Bloomberg and Reuters are AIB members.

Kalpit Dwivedi, co-founder & MD, Pixel Party, while making the announcement, says, "We believe that our partnership with AIB will help us forge a strong presence in the Indian & international broadcast industry and expand in this highly competitive environment."

Simon Spanswick, chief executive of AIB, adds, "Pixel Party successfully carried out the rebranding of AIB. Their work received very positive feedback at the award function that was attended by senior media executives, producers, editors, and journalists from around the world."

As a result of the work undertaken for AIB, Pixel Party has secured an on-air graphics contract with a major multinational news broadcaster from Africa."AIB showcases the best in creativity from across 30 countries globally. Working on this project was not just a great learning experience for the team, but also served as a window of opportunity for them to showcase their talent on a global stage," says Vikas Khanchandani, director, Pixel Party.

Pixel Party specialises in visual communication and has been working for brands in India and abroad. It has designed the channel/programme packaging for Star Sports, CNBC Awaaz, Sony Pix, Discovery Communications, Homeshop 18 and NewsX, to name a few. Its client base includes an impressive list of global brands such as Nestle, Honda, Hyundai, Samsung, HCL and Microsoft.

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