BARC India to release Individual Viewership data next week onwards

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | May 28, 2015
Starting June 4, the data will be released every Thursday. BARC will continue to release Household data every Wednesday.

It's been a month since BARC India launched services with week 16 data from a panel of about 12,000 households from cities and towns with population more than 100,000, all India.

Partho Dasgupta

This includes states like Jammu Kashmir, Goa and the North East region, which were never measured earlier.

The Board of Directors of this joint industry body have now decided to take the next step to release Individual Ratings data, starting with Week 21 (Saturday, May 23 to Friday, May 29). This will now be released every Thursday from June 4.

Partho Dasgupta, CEO, BARC India, says, "Response from broadcasters and advertising agencies has been very good. While all broadcasters were using the household data to their benefit - now with Individual data releasing, media planners, buyers and advertisers can make the most of it too. This is the next launch in our series of phased launches for the world's largest and most modern audience measurement system."

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