Planet M adopts a new tagline 'My Fun My Way'

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | June 01, 2015
The tagline relates to free spirited individuals who know the importance of having fun in life.

In keeping with the changing times, Planet M, the music store, has revamped its tagline from 'Mobile Music Movies and Mauj' to 'My Fun My Way'. The new tagline has been coined keeping in mind the fun-loving audience, their dreams, passions and their individual choices to live their lives and have fun in their own way, no matter how eccentric they might sound. The tagline relates to those free spirited individuals who are carefree yet caring, fearless yet responsible, individuals who know the importance of having fun in life.

Planet M

Sanjay Karwa

Commenting on the change, Sanjay Karwa, CEO, Techno Kart, says, "Igniting the spirit of our internal and external customers with fun, enjoyment, love, care, share and togetherness is what we look for. Through the new positioning, we are on a journey to encourage individuals to celebrate their way of having fun in much grandeur and inspire them to unleash their true self with each product of the brand. We, at Planet M, understand that the entertainment need of our present generation has revolutionised with the changing technologies, and we are constantly in touch with their growing need for divergent experiences. The products and experiences we offer are state-of-the art, time-appropriate for the digital age. We are on a constant roll of evolution to be in sync with the way the young, up and coming choose to have fun. So, no matter what you want to see, listen or do, we have an option for you."

Techno Kart India is the new umbrella company born out of consolidation that happened at Videocon Group, a few months ago. The consolidation saw retail operation across its three formats - Next Retail, Planet M and Digiworld, being merged in its backend operations to form a common sourcing platform (Techno Kart India), with the aim of bringing scale, improving profitability and fighting online sales by ensuring better bargaining power with the brands for margins.

Planet M is a one-stop shop to address all entertainment needs right under one roof from movies, music, mobiles, gaming and toys to lifestyle and leisure products.

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