Advertising veteran and former chief operating officer, Amitava Sinha is joining Genesis Advertising as group CEO. Sinha will have equity participation that would progressively increase with time and growth of the agency.
"Though it is a somewhat new context and challenge, my mantra at Genesis will be the same as what has worked for me in building up several network agency offices hands on - building teams, building relationships and building brands/businesses," says Sinha on his new role.
Sinha began his career in marketing with FMCG major Reckitt & Colman (now Reckitt Benckiser) in the mid 1980s. He then had a seven-year stint at JWT (then HTA) handling essentially the ITC cigarette brands, which were among biggest advertisers of that time before heading the operations of McCann Erickson's first office in Kolkata and thereafter Bates. He joined Rediffusion Y&R in 2003 and played various senior national roles before taking over as chief operating officer in 2011.