Disney India has announced the second season of its first locally produced animation show, 'Arjun: Prince of Bali'. The show was aired in its first season last year.
The animation property has been developed with Green Gold Animation. In order to leverage the property and the characters' popularity, the channel has launched a game and is also in the process of launching merchandise based on it.
According to Rajiv Chilaka, founder and MD, Green Gold Animation, just as audiences have seen princesses in Disney shows and movies, they will be introduced to the Prince of Disney. "Arjun is a flamboyant character. We intend to showcase comedy, action and adventure on this show."
The second series from Disney Channel and Green Gold continues to narrate the story of Prince Arjun of Bali and focuses on Arjun's coming of age journey as he now matures into a valiant prince while continuing to master newer techniques and strategies of warfare. Showcasing Arjun's wit, skills and wins over the most ferocious of villains, the new series also explores the relationships with his friends and family and brings to light the jovial and lively side to the warrior prince.
Kids can also engage with the characters through an endless runner game set in the kingdom of Bali. Developed by Disney India's Interactive division, the mobile game promises features like weapon upgrades to make the character stronger as the levels progress.
"With an interesting storyline, beautiful landscape and popular local characters, the Arjun series makes for an interesting game play. By integrating elements from the show and building on the character traits in the game, we were looking at giving fans an opportunity to interact with Arjun and his friends beyond the show and create an all immersive gaming experience for them," says Sameer Ganapathy, vice president and head, Interactive, Disney India.
Disney India's Consumer Products team, in collaboration with Green Gold, plan to extend brand Arjun across an exciting range of products. Kids can bring home 'Arjun'-themed apparel, stationery, toys including figurines, a bow and arrow set and more. In addition to this, the team will also look at developing school supplies such as school bags, lunch boxes, water bottles, notebooks and home decor with bed sheet sets, cushions and mugs.
"The popularity of the Arjun series and the appeal of its characters amongst kids have inspired an entire range of interesting consumer products. Each character possesses a unique characteristic which can be leveraged very well across categories," says Abhishek Maheshwari, vice president and head, Consumer Products, Disney India. Disney India is working closely with Green Gold to develop the storyline and characters along with developing the product range and the game.