With cigarette prices escalating each year, getting a free smoke is a dream-come-true for every smoker. Taking a cue from this insight, WPP-owned agency Kinetic India created a unique experiential campaign on 'World No Smoking Day' on May 31st.
The agency decided to take the issue by creating a distinct way for smokers to get attracted to the kiosk - which had cigarettes kept in a packet saying "Free Smokes - who cares about No Tobacco Day?"
The agency claims that thousands of people went ahead to pick up free cigarettes from shops only to realise that they were 'Death Certificates', warning them how smoking could kill them in the near future.
Every year, on May 31st, World Health Organisation (WHO) and partners mark World No Tobacco Day (WNTD), highlighting the health risks associated with tobacco use and advocating for effective policies to reduce tobacco consumption.
IHF, established in 2010, works in all areas of health care. It organises free camps and provides free medical assistance to the needy. It also organises conferences, seminars and symposia to discuss different medical issues and publish information bulletins, pamphlets, journals and books addressing health problems. The foundation collaborates and coordinates with the World Health Organisation (WHO), government and voluntary organizations for attainment of the objective.
Kinetic is a global leader in planning and buying out-of-home media. It provides expertise through its complementary service divisions including Aureus, Aviator, Kinetic Active, Kinetic Futures, Meta, Zone and Hi Rezz. It employs over 900 professionals across 38 offices worldwide.