With a surprising return from the red last year after seven quarters, SpiceJet had reason enough to go all out with its 10th anniversary celebrations. As part of the celebrations, it unveiled a new look and slogan on Saturday as well as an easy-to-use mobile app.
The revamped 3-D "app icon"-like look modernizes SpiceJet's long-standing "digital dots". The new slogan - 'Red. Hot. Spicy' - is illustrated by the red swatch on the layouts, which projects the bold and spicy avatar of the brand.
Speaking on the occasion, Ajay Singh, chairman and managing director, SpiceJet said, "We have always stood for making flying "unboring", about bringing back the zing to flying, making it something one can enjoy, look forward to. That was the DNA SpiceJet was born with, and what stays with it today."
"Whether it is our hot meals, our celebrations, our soft rock in-flight music and ambience that help you forget the blues, or our lovely, professional and colourful crew who are not afraid to let their hair down and have some fun whether in the air or on the ground, SpiceJet has always been the airline with a difference," waxes Sanjiv Kapoor, chief operating officer, SpiceJet, going on to add, "The new mobile app offers our customers increased flexibility and options. We expect to witness a meaningful jump in our bookings as well."
The airline performed a musical flight for its staff and a select audience to mark its tenth anniversary. A first-of-its-kind performance in India, it featured SpiceJet's crew along with professional artistes and an original musical score. "The musical "Flight" is a delightful celebration of three things: It celebrates our tenth anniversary and what makes us special; it celebrates our return to profitability surpassing all expectations and surprising industry pundits; and most of all it celebrates our 4,000 employees; their dedication, spirit and belief that made it all possible," said Singh.
SpiceJet operates 246 daily flights to 41 destinations, including 34 Indian and 7 international cities with a fleet of 20 Boeing and 14 Bombardier Q-400 aircraft.Most of its flights offer SpiceMAX, a spacious economy class seating option, at an additional fee.