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PING Digital Network and ONE Network Entertainment to launch The Creators Collective

By afaqs! news bureau , afaqs!, New Delhi | In Digital | June 10, 2015
The initiative will provide creators everything to become successful publishers.

PING Digital Network, which claims to be India's largest multi channel network, has announced a strategic alliance with One Network Entertainment, a multi platform network for online video content with a focus on the comic genre.

The coming together of PING Digital Network and ONE Network Entertainment will see the launch of a platform called The Creators Collective, which aims to provide the know-how for becoming successful publishers. The Creators Collective will help the creators to produce content, join hands with other creators and learn the art of becoming a publisher.

Rajeshree Naik

Abe Thomas

Anagha Rajadhyaksha

As part of the learning, regular workshops by experts, sessions by and for brands/ advertisers and creators will form a part of the Collective. Inspired by the YouTube Spaces, The Creators Collective will enable talent to hone their skills and collaborate with other talent to create breaks through content.

Rajeshree Naik, co-founder and director, PING Network, says, "Through this partnership we also add the much sought after genre of comedy to our existing content making it more attractive for brands and advertisers. We now become a network of over 550 channels with close to 85 million views a month bringing huge scale to the both creators and advertisers."

Abe Thomas, co-founder, One Network, says "We believe that, through this partnership, we will be able to collaborate with brands/advertisers and provide them with opportunities to interact, collaborate with a wider range of creators." Adds Suresh Menon, co-founder, One Network, "We are a Talent First media company and believe that we will discover the new stars of tomorrow through ' The Creators Collective'.

Anagha Rajadhyaksha, co-founder and vice president, Talent and Acquisitions, PING Network, adds, "We have already had some great brainstorming sessions and look forward to the possibility of jointly creating some exciting and engaging formats. We are also looking at getting at least 100 new premium talent on line over the next six months."

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