TAM, the television audience measurement agency, has released the viewership and advertising analysis data for the recently concluded Indian Premier League 8 (April 8 to May 24).
As per the data recorded, IPL 8 garnered 20 per cent more average TVR (television rating) compared to IPL 7. Time spent per viewer (TSV) per match in IPL 8 was 46 minutes and 17 seconds - or 9 per cent more compared to IPL 7. The data is for C&S, 4+, all India market.
The television channels that aired the matches were Multi Screen Media's Sony Max, Sony Six, Sony Aath, Sony Kix and Sony Six HD.
The report revealed that the opening match of IPL 8 garnered an average rating of 5.4 per cent. Meanwhile, the final match got the highest rating of 7.4 per cent, followed by second qualifier played between RCB (Royal Challengers Bangalore) and CSK (Chennai Super Kings).
The major viewing contribution was from males, 15- 24 years and 35 + years, SEC: A and B.
As for the advertising during IPL 8, total 234 brands advertised across commercial, on-screen and instadia. Vodafone Cellular Phone Service was the top advertiser on commercial while Paytm.com was the top advertiser on-screen and Pepsi in instadia. The ranking is based on secondages. It was noted that 33 per cent of the ads during commercial break of IPL 8 were celebrity endorsed ads.
Overall, as per TAM Sports, ad volumes of celebrity endorsement grew by 30 per cent in IPL 8 compared to IPL 7.
Please find the full report below: