Mogae Media has hired Prashant Sanwal to head its analytics unit, Incelligence. He will be based at the company's Gurgaon headquarters. Sanwal has a diverse professional experience and his career has evolved from heading functions like marketing and research to business units with P&L responsibility.
Sanwal is also trained in transformational coaching with Franklin Covey, the world's largest training company and Paulette Rao, one of the topmost coaches in the world. "He brings a lot of experience in real media analytics," says Tanya Goyal, executive director, Mogae.
The Incelligence group at Mogae will soon be releasing India's first ever compendium of consumer info graphics on the mobile market. Currently, Mogae has a team of 15 trained analysts who mine and interpret real-time usage data, especially at Airtel. Mogae Media, the holding company of Mobocracy, is co-promoted by Sandeep and Tanya Goyal, former JV partners of Dentsu in India.