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Motorola's batwing logo turns 60

By afaqs! news bureau , afaqs!, New Delhi | In Digital | June 17, 2015
To celebrate the occasion, the company has launched a campaign urging consumers to create their own version of the Moto logo with the #MyMotoLogo contest.

Handset maker Motorola is asking consumers to create their version of the Moto logo as the batwing logo turns 60. It could be a doodle, an installation or even graffiti.

"In India, we are celebrating this special 60th anniversary by running a #MyMotoLogo contest across our social channels. Fans and enthusiasts can participate in the contest by simply going to our microsite and sharing their creation using the hashtag #MyMotoLogo," states an official statement from the company.

Motorola's batwing logo turns 60

The contest is open till June 25th and six interesting entries will be selected after being evaluated on the basis of creativity and design innovation. Each winner will get a chance to win a Moto X with their very own customised #mymotologo on it.

The Motorola Batwing logo was introduced on June 19, 1955. The mark was designed by Morton Goldsholl Design Associates in Chicago and was revealed via a Motorola showroom in Chicago's Merchandise Mart during a Home Furnishings show. The two aspiring triangles peak arching into an abstracted "M" form the basis of the iconic mark.

Motorola's #MyMotoLogo contest

Motorola ruled the Indian market with its Razr series before Google acquired the company. Motorola wrapped its handset business from the Indian market and exited. After Google decided to sell parts of Motorola Mobility to Lenovo for $2.9 billion, Motorola re-entered India in February 2014 with its much popular Android handset Moto G. The company forged an exclusive partnership with online retailer Flipkart and 20,000 units were sold within an hour of going on sale. The company also rolled out its other two handsets Moto X and Moto E, later, along with a smartwatch Moto 360, in India, in September last year.

The company has sold over three million smartphones in the country since its re-entry. In the third quarter of 2014, Motorola claimed the fifth spot in India, coming in after Samsung, Micromax, Lava and Karbonn. It had never made it to the global top 10 before this.

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