Handset maker Motorola is asking consumers to create their version of the Moto logo as the batwing logo turns 60. It could be a doodle, an installation or even graffiti.
"In India, we are celebrating this special 60th anniversary by running a #MyMotoLogo contest across our social channels. Fans and enthusiasts can participate in the contest by simply going to our microsite and sharing their creation using the hashtag #MyMotoLogo," states an official statement from the company.
The Motorola Batwing logo was introduced on June 19, 1955. The mark was designed by Morton Goldsholl Design Associates in Chicago and was revealed via a Motorola showroom in Chicago's Merchandise Mart during a Home Furnishings show. The two aspiring triangles peak arching into an abstracted "M" form the basis of the iconic mark.
The company has sold over three million smartphones in the country since its re-entry. In the third quarter of 2014, Motorola claimed the fifth spot in India, coming in after Samsung, Micromax, Lava and Karbonn. It had never made it to the global top 10 before this.