At the International Festival of Creativity 2015 (Cannes Lions 2015 Awards), three Indian agencies have been shortlisted for Lions in the 'Lions Health' segment, one that was launched last year.
There are two sub-categories in the Lions Health category: Pharma and Health & Wellness. Details below:
Pharma: Medulla Communications Mumbai has received six shortlists. Five are for Johnson & Johnson and one is for WYP Brand Solutions.
Of the five shortlists for Johnson & Johnson, four are for a product called Cinnarazine and one is for The Illustrated Guide to living with diabetes in India (Direct and Promo & Activation sub-section). The ads for Cinnarazine include The Spinning Living Room (Print, Outdoor and Print & Poster Craft - Art Direction sub-sections) and The Spinning Office (Outdoor sub-section).
Medulla's shortlist for WYP Brand Solutions is for The Fake Patient Project - The Illustrated Guide to living with diabetes in India (Mobile sub-section).
Praful Akali, founder, Medulla Communications, says, "This is was all part of a big plan for Medulla - to marry medical expertise, with planning/strategy and great creative thinking and execution. The amazing thing is all of them are for big brands, across categories, and were done in conduction with the clients - solving real problems in the market place."
Ogilvy & Mather Mumbai has received one shortlist: This is for the Giant Footprints campaign for Sabin Vaccine Institute, Indian Ministry of Health & Family Welfare (Filaria Dose) in the Direct and Promo & Activation section.
Health & Wellness: McCann Worldgroup India Mumbai has received three shortlists for its campaign for Dabur's Gastrina (Print & Poster Craft Illustration sub-section). Entry titles are: French Horn, Fugelhorn and Saxophone.