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Cheil India partners with MDLab for events and exhibitions

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | June 23, 2015
The offering will incorporate services like brand strategy, audience planning, interactive media, 3D design and production management.

Cheil India and Mind Design (MD) Laboratory, an agency specialising in providing brand solutions, have joined hands to launch an offering in the events and exhibitions space. The combined effort from Cheil India and MD Lab will unveil during the Auto Expo 2015. It would include elements like brand strategy, audience planning, interactive media, 3D design and production management towards the making of the final product. It will offer brands the chance to stand out and make an impact at not only the Auto Expo, but also at a number of other large events and expos such as the CeBIT and Aero India.

Navdeep Dhindsa

Navdeep Dhindsa, Cheil India's head of brand activations & event marketing, says, "We couldn't have found better partners to collaborate with than MDLab. They have designed some truly awe-inspiring exhibitions and events, as well as highly memorable brand experiences for retail environments and pop-up format spaces. The projects they have executed are the stuff of dreams. We are very confident that brands in India will be able to benefit hugely from our combined capabilities and really capitalise on all the exciting opportunities that exist in this vibrant market."

MDLab was established in 2010 with Samsung Electronics as its founding client. As part of the Cheil network it works alongside creative agencies BMB (UK), McKinney (USA), Barbarian Group (USA) and Bravo (CN). Headquartered in Seoul, South Korea, Cheil Worldwide claims to be one of the fastest growing agency networks in the world.

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