Brandmovers, a digital marketing agency, has won the digital mandate for Yatra.com - the online travel agency and search engine.
Brandmovers will now look at the brand's entire digital communication, including Facebook, Twitter, microsite etc. The agency won the account through a multi-agency pitch. Madison Delhi was the incumbent agency.
Sharat Dhall, president, Yatra Online, says, "We are looking forward to our association with Brandmovers for our digital engagement, and are certain that this will help us connect and engage better with our customers. With the digital platform growing by leaps and bounds, we ascertain that Brandmovers will help us work towards mapping new online opportunities in the travel space which can lead to a long-lasting consumer commitment."
"This partnership gives the incredibly young and talented team at Brandmovers a platform to apply creativity and touch people, across converging mediums - digital, social, content and mobile," adds Ghosh.First Published : June 23, 2015