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Brandmovers wins digital mandate for Yatra

By afaqs! news bureau , afaqs!, Mumbai | In Digital | June 23, 2015
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The agency won the account after a multi-agency pitch. The incumbent agency is Madison, Delhi.

Brandmovers, a digital marketing agency, has won the digital mandate for Yatra.com - the online travel agency and search engine.

Suvajoti Ghosh

Suvajoti Ghosh, director, Brandmovers India, says, "I am delighted to partner with Yatra. We feel building a brand for the digital age needs collaboration and swift decision making, which we have already discovered in the Yatra team. People typically love travelling, but they might dread the planning part of the journey. We want to connect with a digital savvy audience, helping them uncover the joys of travelling and communicate how Yatra as a brand makes planning the journey simple and easy."

Brandmovers will now look at the brand's entire digital communication, including Facebook, Twitter, microsite etc. The agency won the account through a multi-agency pitch. Madison Delhi was the incumbent agency.

Sharat Dhall, president, Yatra Online, says, "We are looking forward to our association with Brandmovers for our digital engagement, and are certain that this will help us connect and engage better with our customers. With the digital platform growing by leaps and bounds, we ascertain that Brandmovers will help us work towards mapping new online opportunities in the travel space which can lead to a long-lasting consumer commitment."

"This partnership gives the incredibly young and talented team at Brandmovers a platform to apply creativity and touch people, across converging mediums - digital, social, content and mobile," adds Ghosh.

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