BBDO India Mumbai's work for Procter & Gamble India's Ariel Matic and Whisper has been shortlisted for a Glass Lion, a newly introduced category. The agency has fetched two shortlists, one for each brand.
Shortlisted entries include the agency's Share The Load campaign for Ariel Matic and Touch The Pickle campaign for Whisper.
Red Ice Films Mumbai is listed as the production house on both campaigns.
In all, 18 entries have been shortlisted in the Glass Lion category.
About The Glass Lion - The Lion for Change
The Glass Lion category has been introduced this year.
As explained on the official Cannes Lions website, "The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising. Entries can be for any product or service and designed for any medium, but will in some way represent a shift towards more positive, progressive and gender-aware communication."
The award has been created in partnership with LeanIn.Org, an organisation founded by Facebook's Sheryl Sandberg. LeanIn.Org is a not-for-profit organisation dedicated to creating a gender neutral world.