Pepsi is producing a short film that will include footage from UrtheCast - the world's first full-colour ultra high-definition video system, located aboard the International Space Station (ISS). The film will leverage the creative and artistic direction of eight-time Grammy award winning entertainer Usher. To be released this festive season, the interstellar short film combines video, music, technology and storytelling with Pepsi consumers across the globe playing a role in the experience.
As part of the film, Pepsi India will be creating a symbol of hope that can be seen from space - a 'diya' measuring 5,000 sq. metres. The formation will be made on the grounds of New Delhi's Jawaharlal Nehru Stadium and will see participation from 400 people. The 'diya' formation will be filmed by UrtheCast's proprietary HD video camera as the International Space Station orbits India.
Speaking about the activity, Vipul Prakash, chief marketing officer, PepsiCo India, says, "Pepsi is an iconic youth brand that has always pushed boundaries and challenged limits. We are excited that India is part of this path-breaking, innovative collaboration that weaves together technology, film, music and pop culture."
Consumers in India can take part in this activity by submitting their messages to space on social media till June 26. Messages will be used as a part of the formation that will be captured by UrtheCast's camera.
For more details, visit www.facebook.com/pepsiindia.
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in the country. PepsiCo India's portfolio includes brands like Pepsi, Lay's, Kurkure, Tropicana 100 percent, Gatorade and Quaker.