To announce special offers in its stores across the country, Reliance Digital launched an outdoor campaign in Mumbai's Worli Sea Face.
Active Media Innovations created ambient installations to convey the details of the ongoing 'Laptop Festival' at Reliance Digital. During the offer days, customers who bought a laptop from Reliance Digital also got free products worth Rs. 10,000.
The agency is currently in talks to extend the campaign to other footfall-heavy locations in Mumbai. It becomes especially important since a lot of the consumers for laptops are young college-goers.
Reliance Digital has around 1,200 stores across the country.
Active Media Innovations has incorporated augmented reality, interactive billboards, outdoor advertising, interactive marketing, intelligent product displays, special effects photo kiosks and interactive virtual worlds for clients such as McDonald's, Viacom18, Unilever, Fox Star Studios and Converse.