afaqs!

Cannes 2015: They came, they roared, they conquered

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | June 29, 2015
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A quick look at all the Indian campaigns that brought home Lions this year.

And the Lions went to...

Advertiser: P&G India's Whisper
Campaign: Touch The Pickle
Award: Glass Grand Prix and Bronze Media Lion
Agency: BBDO India

Touch the Pickle

Advertiser: Essel Group's Dish TV
Campaign: Basement, Sofa, Puddle
Award: Silver Outdoor Lions (one for the Basement ad; one for the whole campaign) and Silver Press Lion (for the Puddle and Basement ads)
Agency: McCann Worldgroup India

Dish TV campaign

Dish TV campaign

Dish TV campaign

Advertiser: Reckitt Benckiser's Durex
Campaign: Gut, Heart, Brain
Award: Silver Outdoor Lion
Agency: Creativeland Asia

Durex RealFeel campaign

Durex RealFeel campaign

Durex RealFeel campaign

Advertiser: DHL
Campaign: DHL Hands - Ripped, Cutter, Scissors
Award: Silver Press Lion and Bronze Outdoor Lion
Agency: Grey Worldwide India

DHL Express Courier Services campaign

DHL Express Courier Services campaign

DHL Express Courier Services campaign

Advertiser: Dabur's Gastrina
Campaign: French Horn, Fugelhorn and Saxophone
Award: Silver Press Lion
Agency: McCann Worldgroup India

McCann's French Horn ad for Dabur's Gastrina

McCann's Fugelhorn ad for Dabur's Gastrina

McCann's Saxophone ad for Dabur's Gastrina

Advertiser: Volkswagen
Campaign: Automatic Distance Control and Bi-Xenon Headlamps
Award: Bronze Outdoor Lion
Agency: DDB Mudra Group

Volkswagen campaign

Volkswagen campaign

Advertiser: Puffin
Campaign: Soundwave- Alice in Wonderland, Soundwave- The Jungle Book and Soundwave- Cinderella
Award: Bronze Outdoor Lion
Agency: Ogilvy & Mather

Puffin campaign

Puffin campaign

Puffin campaign

Advertiser: Bennett Coleman's Mumbai Mirror
Campaign: Pimp Ad (Hated By Some)
Award: Bronze Press Lion
Agency: Taproot Dentsu

Taproot Dentsu's Pimp Ad

Advertiser: P&G's Ariel Matic
Campaign: Share The Load
Award: Glass Lion
Agency: BBDO India

SHARE THE LOAD

Advertiser: Sabin Vaccine Institute, Indian Ministry of Health & Family Welfare (Filaria Dose)
Campaign: Giant Footprints
Award: Silver Health Lion
Agency: Ogilvy & Mather India

GIANT FOOTPRINTS

Advertiser: Johnson & Johnson's Cinnarazine
Campaign: Spinning Living Room
Award: Bronze Health Lion
Agency: Medulla Communications

SPINNING LIVING ROOM

Special Mention:

Advertiser: Unilever India
Campaign: Kan Khajura Tesan, an Indian campaign entered by UK
Award: Bronze Creative Effectiveness Lion
Agency: Lowe and Partners Worldwide London

A screenshot of the official Kan Khajura Tesan website

Advertiser: Talwar Bindi (in association with Neelvasant Medical Foundation and Research Centre)
Campaign: Life Saving Dot, a campaign targeted at rural India, created and executed by a non-Indian agency
Award: Innovation Lion, Product Design Lion, Bronze PR Lion
Agency: Grey Group Singapore

Grey Singapore won an Innovation Lion for its India-based campaign called Life Saving Dot (Jeevan Bindi) for Talwar Bindi (in association with Neelvasant Medical Foundation and Research Centre). HFILMS Milan is the production company.

Millions of women in rural India suffer from diseases that stem from a basic deficiency of iodine in their diet. According to the brand, every woman requires 150-220 micrograms of iodine every day. The foundation devised bindis that dispense this quantity of iodine to the wearer, through the day. Through health camps and clinics, these fortified bindis were distributed to women across rural India. How does the bindi work? - The iodine literally seeps from the bindi, through the skin on their forehead into their bodies.

Life Saving Dot

For the record, India didn't manage to convert its shortlists in the Film and Branded Content & Entertainment categories into Lions, over the weekend.

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