Razorfish appoints Piyush Aggarwal as digital media director

Razorfish has appointed Piyush Aggarwal as national director, digital media. He will be based out of Gurgaon.

He has also been associated with digital advertising agencies like Havas Media and Quasar, managing the digital accounts of Visa, Air France, KLM Airlines, Reckitt Benckiser, VLCC and Max Life Insurance, amongst others.

Speaking on his new role, he says, "Razorfish brings the true amalgamation of creative, technology and digital media for all its clients. Its core approach of bringing a complete 'digital transformation' to its client's business is revolutionary and defines tomorrow."

"Media is a core offering that complements and actively catalyses the future we work towards, in redefining our client's business. With a strong digital media background and in-depth understanding of business transformation to boot, it is a unique combination that is not easy to come by," says Gaurav Pathak, COO Razorfish India. He adds, "His 10+ years of rich experience in mobile, digital and media domains will be valuable for us to strengthen Razorfish's capabilities in business transformation."

Charulata Ravi Kumar, CEO, Razorfish India, adds, "We are constantly seeking out the most curious and innovative minds with fire in the bellies."

Part of Publicis Groupe, Razorfish India's clientele includes Maruti, Madura Fashion, Ultratech, Eureka Forbes, Philips and Tourism New Zealand, amongst others.