Sony Kix, the recently launched sports channel from Multi Screen Media, has bagged an exclusive three-year deal to air two prestigious football competitions - The Emirates FA Cup and Serie A TIM.
These acquisitions aim to strengthen the channel's current portfolio of live football programming which already boasts of marquee properties including the UEFA EURO 2016, Qualifiers for UEFA EURO 2016, European Qualifiers for 2018 FIFA World Cup, 2018 FIFA World Cup and COPA America, available exclusively on the network.
Starting August 2, 2015, Sony Kix will broadcast the traditional curtain raiser to the English football season, the FA Community Shield, followed by The Emirates FA Cup. In addition to the entire selection of 59 matches in the season, the channel will broadcast select home-friendly matches of the English Senior Men's and England under-21 Team (England Competitions).
Featuring the regular season, quarter-finals, semi-finals and final rounds, the tournament will witness some of the biggest names in English club football vying for the cup championship in England.
Prasana Krishnan, business head, Sony Six and Sony Kix, says, "We are witnessing a golden era of sports viewership transition in the country, and are proud to be offering two of the world's most renowned events in football. We have seen an overwhelming demand for football viewership in the country, and, through these acquisitions, we wish to cater to that need and reiterate our commitment towards providing high quality sports content for our viewers."