Minions invade McDonald's

By Aditi Srivastava , afaqs!, New Delhi | In Marketing | July 06, 2015
The food brand has launched a marketing campaign wherein the menu as well as in-store décor of McDonald's outlets will be designed around the 'Minions'.

McDonald's, a global food service that has multiple outlets across India, has come up with a new marketing campaign called 'Minion Invasion'. As the name suggests, the menu as well as in-store décor of McDonald's outlets will see a makeover in the form of various new offerings designed around the Minions. Some of these include small, happy Minion toys which will be available with every Happy Meal, McFlurry range of exclusively designed Minion-inspired desserts such as McFlurry Banana Caramel Oreo and Banana Oreo Soft Serve.

Moreover, the staff at McDonald's too will be seen in a different avatar - dressed in Minion-themed uniforms. The exercise also incorporates photo booths at the outlets to make dining a fun and memorable experience for its patrons.

McDonald's  Minion Invasion web banner

Towards establishing its new brand identity, the company will also undertake a multimedia campaign which will be promoted across various TV, print, digital and outdoor. Minions are a popular phenomenon across all age groups and, hence, the TVC too aims to engage the young audience while capturing the essence of fun with the Minion characters. Besides, a web banner focussing on the launch of McFlurry Banana Oreo and Banana Oreo Soft Serve has also been launched by the brand.

The TVC uploaded on YouTube narrates how Minions and McFlurry's two new variants are going to delight its customers with the new look and feel.

Kedar Teny

Commenting on the association with Minions, Kedar Teny, director, Marketing & Digital, McDonald's India - West and South India says, "McDonald's is committed to enhance the dining experience of our customers. Minions are a popular phenomenon across all age groups and we have therefore integrated them into our menu and in store décor. McDonald's constantly creates new and exciting offerings and to this end; we have exclusively designed unique Minion inspired desserts. For the first time, McDonald's in India will be sharing a unified message in its communication across kids and adult TV channels. This is yet another endeavour undertaken by the brand to extend the 'I'm lovin it' experience to our patrons."

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