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Saregama makes senior level appointments for television business

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | July 06, 2015
The company has strengthened its creative team with the appointment of Rajesh Beri and Siddharth Anand.

Saregama India, the entertainment arm of RP-Sanjiv Goenka Group, has made senior level appointments for its television business. The company has brought on board Rajesh Beri and Siddharth Anand.

Rajesh Beri

Siddharth Anand

Vikram Mehra

Anand comes on board with a degree in filmmaking from Hampshire College in Massachusetts. With directorial projects like 'Zinda' on Sony TV, 'Hello Pratibha' on Zee TV, 'Shastri Sisters' on Colors, he has established himself as one of the finest directors in the television world, the company said.

Beri, meanwhile, features in the Limca Books of Records for writing the maximum number of episodes of any serial and the only writer in the country to write 1328 episodes, story, screenplay, dialogues and lyrics for one serial solely. He has more than 45 serials to his credit, telecast across all major national channels like Star Plus, Sony, DD and Zee TV.

Vikram Mehra, MD, Saregama, says, "Saregama is very serious about creating good quality content for television, and with Rajesh and Siddharth, two industry veterans, on board we hope to achieve greater highs in the coming time."

Saregama, besides owning the music archive in India, is also one of the leading producers of content for TV channels in Hindi, Tamil and Bangla languages. Today, this business contributes over 35 per cent to the company's revenue.

The company has currently got seven shows on air and another three being launched in the next three months. Currently, Saregama has two shows running on Doordarshan at prime time, 'Stree Shakti' and 'Jab Jab Bahar Aayi'. Along with TV shows, it is also producing vignettes based on famous speeches of renowned leaders like Mahatma Gandhi and Jawaharlal Nehru for Epic TV.

Saregama has been producing 'Savdhaan India' on Life OK and has, till date, produced 175+ episodes of the show.

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