Contract Advertising, an independent communications company, has bagged the creative duties of Sansui, an electronics company known for its extensive range of LED TVs and colour TVs. The business was awarded on the basis of the agency's credentials, which demonstrated its ability to build brands across categories for a cross-section of consumers.
Confirming the development, Amitabh Tiwari, COO, Sansui, says, "We are at an exciting phase. With this new range of products, we aim to achieve a new position in the market and offer our customers the best technology at great value."
Commenting on the win, Rana Barua, CEO, Contract Advertising, shares, "We are excited with the new opportunity awarded to us. We take pride in developing challenger brands and, with Sansui reinventing itself, we feel this partnership has been forged at the right moment."
Contract, a member of the JWT/WPP network, specialises in four practices - advertising, consulting, design and digital.