Sony Entertainment Television's most successful crime-based show, CID, which has been on air for almost two decades now, has turned to crowdsourcing. To keep viewers engaged, the channel has announced a contest called 'Shaatir Lekhak Contest'.
The contest allows people to write the endings of three incomplete stories that have been uploaded on the website cid.setindia.com. The contest asks people to conclude a story in their style with the requisite twists and turns, and upload the completed version. The winning stories will be featured as CID episodes and winners will win prizes.
It may be recalled that in December, last year, the channel aired a special movie by bringing together the cast of CID and 'Adaalat'. Besides, the channel has been implementing on-ground activities once in a while, to increase audiences' interaction with the show. First Published : July 15, 2015 04:47 AM