Sony asks viewers to turn writers for CID

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | July 13, 2015
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The 'Shaatir Lekhak Contest' lets people write the endings of three stories that have been uploaded on the website The winning stories will be featured as CID episodes.

Sony Entertainment Television's most successful crime-based show, CID, which has been on air for almost two decades now, has turned to crowdsourcing. To keep viewers engaged, the channel has announced a contest called 'Shaatir Lekhak Contest'.

The contest allows people to write the endings of three incomplete stories that have been uploaded on the website The contest asks people to conclude a story in their style with the requisite twists and turns, and upload the completed version. The winning stories will be featured as CID episodes and winners will win prizes.

Gaurav Seth, senior vice president and head - marketing, Sony Entertainment Television, says, "CID is our longest running show and it enjoys immense popularity and connect with our viewers. Everyone who has grown up with the show has nurtured a desire to write a dialogue, a scene, a character or a plot for CID. Now fans of CID, who have loved the mysteries, get a chance to conclude an incomplete story in their style. Through the 'Shaatir Lekhak Contest', we seek direct participation and involvement from across India. We think it's an unbelievable opportunity for fans to connect with their favourite show."

It may be recalled that in December, last year, the channel aired a special movie by bringing together the cast of CID and 'Adaalat'. Besides, the channel has been implementing on-ground activities once in a while, to increase audiences' interaction with the show.

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