afaqs!

TAM upgrades its mobile app

By afaqs! news bureau , afaqs!, Mumbai | In Digital | July 13, 2015
The new version has data sets and customised features that both existing and new subscribers can avail.

After the launch of TV Viewership Mobile App Version 1.0 last year, TAM Media Research has released an upgraded and 'power packed' version 2.0 of the same application.

This new version is fortified with added data sets and customised user friendly features that will make the mobile consumption of TAM's TV Viewership Data even easier.

TAM app

Some of the features the new version boasts of are: TV Viewership Data in GRPs, TVRs for unique TV programmes and data for new two markets - Assam and Odisha. Further, this new version can be subscribed to by one and all.

TAM Media Research launched media industry's first ever TV Viewership mobile app - TAM India Mobile App 1.0 in July 2014. This set a trend of facilitating speedy, on-the-go access of weekly top line TAM TV Viewership data for all TAM subscribers across advertiser, media agency and TV broadcaster categories.

LV Krishnan

LV Krishnan, CEO, TAM Media Research, says, "We set a trend last year when we provided this mobile app facility to industry users. We have received tremendous response during the last one year. Version 2.0 is a fortified version that will allow not only existing, but even new users to enjoy the benefits. The purpose behind this mobile app, very simply, is to enable users to access viewership information anytime, anywhere, on-the-go, so that they can take informed business decisions at the spur of the moment."

According to a company communiqué, the new version will have TV viewership GRP data sets for all markets and all genres, along with existing data points (GVT, Reach & Relative Shares). Also, along with TVTs for the programmes, TAM India Mobile App 2.0 will provide TVR for Top Unique Programmes.

As compared to the earlier version, TAM India Mobile App 2.0 will have data sets for Assam & Odisha, along with the existing seven markets (Maharashtra, Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, West Bengal, PHCHP). Meanwhile, every genre and market will have a TG as per the requirements of each section.

TAM India mobile app 2.0 will have graphs representing weekly data instead of the earlier format of four weeks average. It will be accessible even to non-TAM subscribers at a minimal subscription cost and is available for download or upgrade in the iTunes App and Google Play stores. Subscribers can also get the download link by visiting TAM website. The Mobile App will be updated every Thursday, immediately after the regular release of TAM data to the industry.

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