Amitabh Bachchan composes Pro Kabaddi commercial

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | July 14, 2015
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He takes to the mike for the league's #LePanga commercial; the song lyrics have been penned by Ogilvy's Piyush Pandey.

Star Sports is gearing up to launch the second edition of Pro Kabaddi League on July 18. To ensure that the country at large is given a grand invitation for the second season, Star Sports has roped in Bollywood star Amitabh Bachchan to lend his voice for the recent commercial.

Not only has Bachchan taken to the mike, he has also composed the latest commercial of Pro Kabaddi League.

Pro Kabaddi League

Uday Shankar, CEO, Star India, says, "Star has a deep and abiding commitment to growing the sport of kabaddi. The inaugural season introduced the sport in an aspirational and cool avatar. We are delighted to partner with Mr. Amitabh Bachchan for the second season of Star Sports Pro Kabaddi, to help galvanise the sport across the nation."

Uday Shankar

Piyush Pandey

Bachchan comments, "The early years of one's life are the moments deeply ingrained in us. Kabaddi formed an integral part of our daily sport. When Star asked me for my participation in its promotion under Pro Kabaddi, I readily agreed for one simple reason - an opportunity to relive our younger exciting days. The composition of the song, its tune and its singing by me, has been an absolute delight. During its recording, helped by music director Aadesh Srivastava, I actually felt I was playing the game."

The promotional film for Star Sports Pro Kabaddi takes forward the #LePanga narrative in the form of a peppy, energetic and fast-paced song. The underlying visuals have superlative game and in-action portraits of the heroes of the sport.

The film has been penned by O&M's Piyush Pandey. "The idea was to combine the martial energy of the great Indian sport with the great Indian tradition of 'Veer Ras,' one of the nine emotions or 'Navrasas' of our culture. With a sense of fun and fire, that is how I wrote this song. Thereafter, Mr. Bachchan took over. He composed the music, sang the song and created a legendary track," Pandey comments.

Star Sports Pro Kabaddi starts on July 18, live on Star Sports 2 and Star Sports HD2 in English; Star Sports 3, Star Sports HD3 and Star Gold in Hindi; Maa Movies in Telugu; Suvarna Plus in Kannada and on Star Pravah in Marathi.

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