afaqs!

Quikr launches new brand identity

By Aakriti Shrivastava , afaqs!, New Delhi | In Digital | July 15, 2015
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The brand has released a new logo with the tagline, 'Aasan hai badalna'.

Quikr, the online classifieds portal, has revealed a new brand identity keeping in line with the evolution of the business. While the new logo has the company's name in its trademark green and blue colours, the font and style have changed. The tagline, too, has moved from the catchy 'No fikar, bech Quikr' to 'Aasan hai badalna.' This will also be accompanied by a change in App Icon design.

The new identity shows a shift in communication - from selling to buying. The new slogan is said to reflect the sentiment of today's India and hopes to connect with young Indians who seek better lives. The company's new logo and brand identity were crafted by Alok Nanda & Co. A market research was undertaken by Quikr for in-depth qualitative and quantitative research in key markets across the country over three months, before the identity change.

Old logo

New logo

Pranay Chulet

Alok Nanda

Commenting on the rebranding initiative, Pranay Chulet, founder & CEO of Quikr says, "At its very core, our purpose as a company is to help our users achieve their aspirations and hence enhance their lives. Whether people come to us to buy something good or to sell something because they are buying something else, our users always experience positive change when they come to us. Our new logo and brand identity represents this change and the world of new possibilities that comes with it."

The company claims that as the users have increasingly started using the portal across categories such as cars, real estate, goods, services and jobs to fulfil these aspirations, Quikr's new identity symbolises a rise in market standing. It also shows transition into a platform that has verticalised offerings in large categories, in tune with user aspirations.

Says Alok Nanda, CEO of Alok Nanda & Co, "We created the brand identity and architecture system after engaging in an in-depth, strategic brand repositioning exercise with Quikr. From a design perspective, the 'Q' in Quikr is a designer's dream and has been fashioned to suggest positive change in its users' lives. The logo retains the blue and green colours for which the company is recognised and the new font is contemporary, yet sleek with a sense of speed which is integral to the name Quikr."

Quikr has recently also launched innovations in business and technology such as Quikr Nxt, Quikr Dvlpr, Selling Price (MSP) and Missed Call services. It claims to get 30 million unique users a month and operates in over 10 categories. Quikr's investors include Warburg Pincus, Kinnevik, Tiger Global Management, Matrix Partners India, Norwest Venture Partners, Nokia Growth Partners, Steadview Capital, Omidyar Network, Ebay Inc.

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