Sony Mix, with an aim to entertain its viewers with something more than just back-to-back music, is getting VJ Aparshakti Khurana on the channel.
Starting July 25, the VJ will be seen adding his own star value and entertainment to present 'Wow Weekends', a bouquet of music, fresh programmes and new shows.
Neeraj Vyas, senior EVP and business head, Sony Max, Sony Max 2 and Sony Mix, says, "Weekend is a time when everyone rewinds and recharges. We, as a premier music channel, understand that and want to bring our audience, an assortment of melody and entertainment, to make their weekend go WOW. Based on consumer feedback and detailed analysis, we are adding this industry-first as a new rhythm to their weekends."
Khurana adds, "'Wow Weekends' is a promise of the most exciting weekend destination on Indian television for the best of music entertainment. I'm happy to wear a lot of hats to ensure our viewers asking for more get the most."First Published : July 17, 2015