Lowe Lintas + Partners has been rebranded as Mullen Lowe Lintas Group, following the May merger of IPG agencies Mullen and Lowe Lintas + Partners (to form Mullen Lowe Group). The Group also announced its plans for a two-creative-agency structure.
In addition to Lowe Lintas, the group will be soon launching an independent new creative agency called Mullen Lintas. It will begin operations on August 1, 2015.
R Balakrishnan (Balki) and Joseph George (Joe) will continue as group chairman and group CEO respectively, of Mullen Lowe Lintas Group.
Iyer joined Lowe Lintas in 2003 and became NCD in 2010, along with Jaleel. Over the years, he has been the force behind some of India's most celebrated campaigns for brands including Tanishq, Fastrack, Idea Cellular, Surf Excel, Kissan, Flipkart, Britannia, Axis Bank, Freecharge and many more.
Iyer firmly believes in work that makes brands a part of popular culture. His campaigns have consistently swept effectiveness awards around the world, including 'Kissanpur', which won India's first ever Silver at 4A's Jay Chiat Awards in 2014.
Meanwhile, Jaleel has been with Lowe Lintas since 2002 and has been NCD for the last five years. He has led the creatives on some of the most iconic brands managed by the agency. As global creative lead on Unilever's Lifebuoy business, he has contributed disproportionately to the brand's success over the past decade in India and across the world; built brands like Micromax and Havells from scratch into billion-dollar-plus businesses; and conceived and led the journey for Tata Tea's 'Jaago Re' movement.
Jaleel's portfolio over the years has also included some great work on Google, OLX, Maruti Suzuki, Hindustan Times and Bajaj. More recently, the Lifebuoy initiative 'Help a Child Reach 5' was named among the most effective campaigns in the world (WARC 100, 2015).
Speaking of his new role at Mullen Lintas, Jaleel says, "I've always worked in large and established set-ups. To be entrusted with building a new agency from scratch is both humbling and exciting, at the same time. I am looking forward to the journey of growing and nurturing Mullen Lintas to fulfil the group's 'large agency' ambition for this independent venture."First Published : July 20, 2015