Allu Arjun to be the face of Pro Kabaddi in Telugu states

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | July 24, 2015
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Arjun will sing the National Anthem on Day 1 of the Hyderabad leg of the league. The Gachibowli Indoor Stadium will host the league from August 4-7.

Star Sports Pro Kabaddi League has signed Telugu cinema's popular actor Allu Arjun as the face of the tournament in the states of Telangana and Andhra Pradesh.

Allu Arjun

The actor will promote the sport and the league for millions of Kabaddi enthusiasts in the Telugu speaking states. The Gachibowli Indoor Stadium in Hyderabad will host the eight-city franchise league from August 4 to 7, 2015.

Nitin Kukreja

Nitin Kukreja, head, Star Sports, says, "At Star, we are committed to reinvent the great Indian sport of kabaddi and set it in today's context. The task is to make the game relevant and aspirational for the millions of young and passionate fans across India. Allu Arjun is an actor par excellence and a youth icon with a following that cuts across all sections of the society. We believe he is the apt ambassador of the sport in this geography, and are confident that this association will further the sport of kabaddi in the region."

This season of Star Sports Pro Kabaddi has created a place of pride for the National Anthem, one unique feature no other sport has. Every day, during the league, eminent personalities and local musicians and bands sing the anthem in a manner that captures the essence of the entire country. Country's biggest super star, Amitabh Bachchan, sang the National Anthem on July 18, followed by singer Sunidhi Chauhan on the second day in Mumbai and Saurav Ganguly on the opening day in Kolkata.

Arjun will be performing the National Anthem on Day 1 when Hyderabad hosts its first ever kabaddi game on August 4.

With an objective to nurture and grow the sport in its bastion markets, Star Sports Pro Kabaddi is being broadcast in five languages - Kannada, Telugu and Marathi, along with English and Hindi, across eight channels of the Star network as well as on hotstar. The league is currently on air in Telugu on MAA Movies.

The Indian game of kabaddi is also being telecast to the global audience in over 100 countries, including viewers in United States, United Kingdom, Middle East and Latin America.

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