Horlicks: The Awesome Squad

By afaqs! news bureau , afaqs!, New Delhi | In Digital | July 27, 2015
Horlicks gives children a chance to become the fourth member of the 'Awesome Squad' by participating in its 'gamified' version of the TVC.

Ever wondered what your 3D animated avatar would look like? Horlicks gives kids a chance to find out. Following the release of the 'Awesome Squad' TVC, Horlicks has rolled out a new 'gamified' version of the campaign. Featuring cartoon characters Awi, Sonny and Meeya, representing Chocolate, Malt and Kesar Badam - the three popular flavours of the product, respectively - the game not only encourages children to consume milk, but also gives them an opportunity to feature in the next Horlicks commercial by becoming the fourth member of the 'Awesome Squad' (TnC apply).

In line with its objective to make milk consumption a delight, 'Awesome Squad' claims to be the first ever 3D animated campaign which is being extended to the website and mobile space too. Children can participate in a host of games and contests on these platforms.

Horlicks Awesome Squad

Prashant Pandey

Commenting on the campaign, Prashant Pandey, marketing head, GSK Consumer Healthcare India, says, "With 'Awesome Squad', our endeavour is to transform the occasion of finishing that glass of milk from being a daily task to a moment that children look forward to everyday."

The contest is open to children below the age of 14 years and ends on July 31, 2015. The game can be downloaded from Google Play.

Along with Horlicks and Boost, which are the popular health food/drink brands of GSK Consumer Healthcare, the company also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. It claims to have a network of over 700 distributors and a direct coverage of over eight lakh retail outlets.

GSK Consumer Healthcare is an associate of GlaxoSmithKline plc. of UK, one of the world's largest consumer healthcare companies. Globally, it owns some of the world's best healthcare brands, successful in over 100 countries. These include Sensodyne, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.

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