Energy drink brand Red Bull recently hosted a virtual game of chess against Grandmaster Tania Sachdev. For every move by the Red Bull athlete, Sachdev, a counter move was made by crowd-sourcing of tweets on the micro-blogging site, Twitter.
Gaurav Rane, co founder, Eccentric Engine, the agency behind the campaign, says, "The campaign's objective was to create a platform for chess enthusiasts to interact with Tania Sachdev. What better way to do it than actually challenging her in real time? We got over 2,000 fans across the globe to participate in the event."
Red Bull is a functional beverage providing "wings whenever you need them." In the past, the brand has executed some of the wackiest and interesting campaigns like 'Jump from Space', 'Soap Box Race' and 'The Red Bull School of Indian Physics', for its adventure loving audience.