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The movement comes after a multi-agency pitch. McCann will handle the business for the next three years.
The Ministry of Tourism has awarded the duties of its Incredible India account to McCann for a period of three years. The account was won in a multi-agency pitch, which had been underway for two months. The incumbent agency is Ogilvy India.
McCann has also recently executed a set of four commercials for the 'Atithi Devo Bhava' initiative, featuring actor Aamir Khan. McCann has also contributed musically to this campaign with Joshi composing and lending his voice to one of the folk songs of Uttarakhand.