Hindi news channel IBN7 has given its evening prime time programming a makeover. The channel has revamped its 8 pm to 10 pm time band with a new show 'Hum Toh Poochenge', while existing shows 'India 9 Baje', 'Danaadan' and 'Criminal' have been given a new look and packaging.
The channel will also be inviting viewers to give their views/questions using various touch points like Twitter, Facebook, SMS and the channel's website IBNKhabar, to ensure that the show is truly interactive.
'India 9 Baje', 'Danaadan' and 'Criminal' are the other tent-pole properties of the channel during prime time which will be seen in a new avatar - fresh graphics, de-cluttered packaging and high levels of energy that will make for engaging and compelling viewing.
The channel believes that these revamped shows, with increased interactivity and engaging packaging, will resonate tremendously with the audiences.