IBN7 gives evening prime time a makeover

The channel is launching a show called 'Hum Toh Poochenge', while revamping its existing shows 'India 9 Baje', 'Danaadan' and 'Criminal'.

Hindi news channel IBN7 has given its evening prime time programming a makeover. The channel has revamped its 8 pm to 10 pm time band with a new show 'Hum Toh Poochenge', while existing shows 'India 9 Baje', 'Danaadan' and 'Criminal' have been given a new look and packaging.

IBN7 gives evening prime time a makeover

'Hum Toh Poochenge' is now the channel's flagship show, hosted by IBN7's deputy managing editor, Sumit Awasthi. The show aims to provide viewers with an "incomparable" insight on the latest happenings from around the country. It focusses on the two biggest 'Topics of the Day' - it features an intense debate for half-an-hour on each topic with those at the centre of the news that is being showcased.

The channel will also be inviting viewers to give their views/questions using various touch points like Twitter, Facebook, SMS and the channel's website IBNKhabar, to ensure that the show is truly interactive.

'India 9 Baje', 'Danaadan' and 'Criminal' are the other tent-pole properties of the channel during prime time which will be seen in a new avatar - fresh graphics, de-cluttered packaging and high levels of energy that will make for engaging and compelling viewing.

The channel believes that these revamped shows, with increased interactivity and engaging packaging, will resonate tremendously with the audiences.

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IBN7 Sumit Awasthi