Facebook has introduced the private messaging feature for pages on its platform, which will help users and businesses connect with each other.
The new 'Send Messages' button for local awareness ads allows people to initiate private conversations with business pages from News Feed ads, giving people a personal way to connect with businesses directly from ads.
"In the coming weeks, page admins will be able to reply to public comments with a private message, helping them solve private customer requests more efficiently," reads a Facebook blog post.
The company has built additional tools to help people manage messages, including an option to block private messages from businesses. Facebook will also let users identify pages that are very responsive to private messages.
"Pages that respond to 90 per cent of messages and have a median response time of less than five minutes will now have a 'Very responsive to messages' badge on their profiles," the blog post states.
The responsiveness ratings are dynamic and calculated based on data from the last seven days. Only those pages which meet the 90 per cent response rate and less-than-five-minutes response time will have the public badge.