Havas Media has won the integrated media mandate for ClubMyCab in a multi-agency pitch. The account will be handled by the agency's Delhi office.
ClubMyCab is a ride sharing app that makes ride sharing 'safe and fun'. The biggest obstacle to ride sharing taking off in a big way in India is that people don't feel safe sharing a cab or car with strangers. ClubMyCab believes that sharing works best with friends, colleagues and neighbours - not with strangers.
Pratul Chopra, founder-CEO, ClubMyCab, says, "Ride sharing is still a nascent concept in India and requires building customer awareness towards the benefits. We are, therefore, partnering with Havas Media to take this message to our customers. We believe Havas Media's vast experience and established infrastructure in customer communication design and delivery will be of immense value to ClubMyCab."
Anita Nayyar, CEO, Havas Media Group-India and South Asia, comments, "ClubMyCab is an innovative concept and very necessary in the daily lives of Indians. Comfort, affordability and, above all, safety are the key drivers in travel today and ClubMyCab offers these. More so travelling in a social environment helps beat the traffic grind and also allows for a happier disposition and hence higher productivity. We look forward to partner with the team as they scale in India."
"ClubMyCab offers an interesting and timely proposition, while ensuring people are in their comfort-safety zone as they commute. Apps and the digital frontier are witnessing exciting growth in India. Havas Media's unique digital offering is perfectly suited to connect and engage with this audience, encouraging evolving customer behaviour," adds Mohit Joshi, managing director, Havas Media Group-India.