Online classifieds portal Quikr seems to be in an aggressive advertising mode since the launch of its new identity last month. After changing its logo and tagline - from 'No Fikar, Bech Quikr' to 'Aasan Hai Badalna' - the brand rolled out a massive outdoor campaign across cities in the country.
Executed by McCann Erickson Bengaluru, the campaign showcased multiple ways in which one can change. For instance: 'ego-friendly to eco-friendly' (car to bike) and 'over weight to 'right weight' (selling sofa to buying a treadmill).
Outdoor, which is generally considered a reminder medium, was used for the launch of this campaign. To ensure maximum impact, hoardings were put up at important, yet uncluttered locations in the top eight cities including Mumbai, NCR, Bengaluru, Chennai, Hyderabad, Kolkata, Pune and Ahmedabad. Bus shelter and transit advertising are the other formats that were employed.
In line with its new brand positioning which reflects the changing aspirations of its TG (the modern Indian youth), last week, Quikr also announced the appointment of Bollywood actor Ranveer Singh and South Indian actor Suriya as its official brand ambassadors.
Launched in 2008, the portal claims to get over 30 million unique users and 15 million active listings every month. It also boasts of carrying out 60,000 transactions daily (Source: HBL).
Quikr operates across cities in India in over 10 categories including mobile phones, household goods, cars, real estate, jobs, services and education. It allows consumers as well as small businesses to sell, buy, rent and find things across multiple categories.
Quikr's investors include Warburg Pincus, Kinnevik, Tiger Global Management, Matrix Partners India, Norwest Venture Partners, Nokia Growth Partners, Steadview Capital, Omidyar Network and Ebay Inc.