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Quikr launches QuikrCars

By afaqs! news bureau , afaqs!, New Delhi | In Digital | August 11, 2015
The company is also going to formally launch its verticals in real estate, jobs and services in the next four weeks.

Quikr, a cross-category classifieds business, has launched QuikrCars, its vertical with a sharp focus on all kinds of automobiles - cars, bikes and commercial vehicles. The first of Quikr's verticals, QuikrCars, is a one-stop destination for India's car buyers and sellers, combining Quikr's large transaction flow in the category with everything related to vehicles, including automobile news, reviews, information, tips and tricks. The company is also going to formally launch its verticals in real estate, jobs and services in the next four weeks.

The new platform also offers users 'No Fikar Car Inspection Reports' as well as Quikr's Maximum Sales Price calculator, to help users ascertain the best price range for their cars. In addition, the localised car discovery module searches for popular car models that are trending and posted recently, around any location in the 1000 cities and towns covered by Quikr, making it convenient for car buyers to view transactions taking place in their neighbourhood. QuikrCars also offers a Price Meter to help buyers see vehicles in the price range that they are willing to pay, and a comparison feature that works across car models.

Pranay Chulet

"We are very happy to be launching our very first boat from the Quikr mothership," says Pranay Chulet, founder and CEO, Quikr. He further adds, "The number of transactions in our cars and bikes category had already reached an enormous scale due to our strong brand, our organic pull and cross-category usage that's inherent in our business model. So, QuikrCars launches as a unique and differentiated market leader which combines its immense car buyer demand and industry leading listings base with deep functionality and a monetisation engine specific to the cars category."

Quikr's latest advertising campaign will focus on QuikrCars and feature Bollywood actor Ranveer Singh and South Indian superstar Suriya.

As the pioneer in the cross-category classifieds space since the company's inception in 2008, Quikr claims to be the only classifieds platform in the country to launch separate verticals for important categories. Claiming to be a market leader with the largest user base and category footprint in India, the company has consistently brought out innovations such as the 'Missed Call' service for new mobile internet users, Maximum Selling Price, QuikrNXT and payments and delivery for C2C transactions.

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